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The web site fiat500.getastart.com had the following in the site, "GET A GREAT price on a New Mazda." We saw that the webpage stated " Just enter your ZIP code below." It also said " Select your next car! How It Works 3 Easy Steps. Select Desired Car and Enter Zip Above. Review Offers from Local Dealers and Test Drive. Why It Works Dealers Compete. We can help you get a great price on a New Mazda. When I set out to buy a new car, I didnt even know where to start. I used this FREE service to connect with 3 dealers, and then I just let them try to win my business." The header had Mazda CX-3 as the highest ranking optimized keyword. This keyword is followed by Mazda CX-5, Mazda CX-9, and Mazda Mazda3 which isn't as urgent as Mazda CX-3. The other words fiat500.getastart.com used was Mazda MX-5 Miata. Mazda MX-5 Miata RF is included but could not be understood by web engines.